Data is not the new oil – experience is

[2019 Award-Winning Article] The accessibility of data and the use of data analytics set a new direction for our society and the wealth creation – just like oil did back in the days.

By Peter Ankerstjerne
Edition 11 - Spring 2019 Pages 5 - 9
Tags: engagement • design • data

Note:
The Work&Place Editorial Advisory Board applauds this article as one of the eight best articles we published in 2019. We recommend it highly for its candor, its thoughtful critique of the focus on Big Data, and its call for more attention to the actual experiences of the people who "inhabit" workplaces.

The term “data is the new oil” was first coined in the mid-2000s;[i] it refers to the notion that data should be considered a “natural resource” just like crude oil. Like oil, data is valuable, but if unrefined it cannot reall

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  • Free access to 5 expert articles
  • Free access to Work&Place Blog
  • Quarterly Work&Place Newsletter

* The extent and duration of the free offer may change without notice.

Subscribe

  • Unlimited access to all expert articles
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  • E-notification of new articles
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