One month ago I published this blog post: http://occupiersjournal.com/project-socs-service-operations-case-studies-collaborative-research/
I was super-enthusiastic! A good evening debate at the RICS, where education and development of Facilities Management (FM) was the focus, and had triggered a sudden rush of activity. The blog describes how it all started, and who was involved.
I am still enthusiastic about the concept of developing Harvard-style case studies for our industry – we have to be! The industry needs case studies, desperately….we have very little substantive material to demonstrate how FM contributes to business performance. You can read about the progress of Project SOCS (Service Operations: Case Studies) here: http://lnkd.in/F2HBcy
However, the project is starting to get into the usual ‘inertia treacle’ between the parties in an industry that sadly seems to know the cost of everything, and the value of nothing (a point made in our Raising The Bar report for RICS in November 2012). For so long now, FM companies have grown by going to customers with a “we can save you 10%” proposition….but 15 years ago, that worked. Now, customers have got used to asking FM to cut costs – they expect it.
Go on, just one more cut…it won’t kill the industry (will it?)
Yes, it will. Eventually. You cannot build a market sector that has no marketing other than cost-savings.
What is the FM industry? Perhaps it is currently a Project, not an industry sector. Perhaps it has been a 25-30 year project to rationalize property-related service provision in organisations, and make them lean and efficient. OK, it may have achieved that. So what next?
Does the industry want to sell value-based services to customers at a price that allows them to invest in good people, and grow profitability? It seems not. Or, in fact, it seems the industry just does not know how to do that.
Cinderella had better PR than Facilities Management does!
She must have done. Someone told the ‘customer’ what size her feet were….the rest is history (OK, myth). If that was Facilities Management, the customer would have been told, “Why not forget the glass slipper…we can supply you with these boots, at lower cost”. Not the point.
FM needs to start building a rich picture of all the many ways that FM contributes to business performance. It needs to build these ‘stories’ into solid case studies, that can be used by Business Schools to teach future executives about the business value of FM.
We are ready to source and write 20 case studies, into a 100 page book, by year end….help us to do that?
Someone always needs to stick their head above the parapet, and allow people to take ‘pot shots’. I have; and they will. But, we have a very strong team now confirmed:
Project Management: me + David Emanuel (MD, i-FM.net), Dr. Rob Harris (Ramidus Consulting) and my business partner, Dr Jim Ware (a former Harvard Business School professor and case study expert). More at this link: http://lnkd.in/sDyY-F
UK Steering Group (formally confirmed so far):
- Kath Fontana Managing Director, BAM FM
- Liz Kentish BIFM, Deputy Chair
- Peter McLennan Course Director, MSc FEM, University College London (UCL)
- Deborah Rowland Head of FM Policy & Strategy, Government Property Unit (Cabinet Office)
- Stephen Shallcroft Director, Corporate Real Estate, ARCADIS NV (inc. EC Harris LLP)
- Gareth Tancred BIFM, Chief Executive
And a clear target ‘check list’ for case studies: http://lnkd.in/9KJx9p
What do we need from you? as soon as possible…..
What we really need now is funding. We can really help to change the FM industry, and start to move towards value-based business services, and away from simple cost-savings.
Service providers need to invest in this project, in our opinion. When we are successful in shifting the focus towards value, not cost-savings, then service providers will become more profitable. We all need the many service providers in our industry to be profitable, over the long-term, to make it possible to invest in people and performance.
Please invest today, and have your brand associated with this leading project; please contact David Emanuel: firstname.lastname@example.org
And please join, and follow the progress of the SOCS project, on our LinkedIn Group: http://www.linkedin.com/groups/Project-SOCS-Service-Operations-CASE-5093552/about