Creativity and place: Does where you are impact on how or what you think?

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By Linda van de Sande

Edition 1 - August 2012 Pages 14-17

Tags: creativity • design • psychology • research

Good ideas seem to come to us at the strangest moments in the strangest places. Archimedes was soaking in a bathtub, Descartes was in bed, and well, Isaac Newton was allegedly sitting under an apple tree when they made their discoveries. Is this a coincidence? Does where you are impact on how or what you think? Are some places more creative than others?

Creativity has become a significant competitive factor in today’s economy (Florida, 2005). “More than half the economic growth came from activities that had scarcely, if at a

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